600,000 annual circulation - 2 printings a year
12 Meses is a trusted guide to baby's first year, including important milestones and health issues organized by baby's age.
Distributed in maternity wards through the American Baby Sampler Para Nuevas Mamás
demographic profile
| Median age | 27 | |
| Any college | 30% | |
| Employed | 32% | |
| Married/living with partner | 87% | |
| First-time mother | 45% | |
| Child <3 years | 100% | |
| Child 3–6 years old | 36% | |
| Child 7–11 years | 25% |
Source: 2004 12 Meses Reader Study, Simmons Market Research Bureau
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