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Passions and Purchasing Habits
- A sample of the 35 marketing niches available through the Meredith database:
- Decorating and remodeling enthusiasts
- New homeowners
- Families with kids
- Healthy cooking and nutrition
- Investors
- Cooking enthusiasts
- Elite HHI $100K+
- Living young at 50+
- Technology/electronics users
- Internet users
- Pet owners
- Fitness
- High tech
With more than 85 million unduplicated consumers, the Meredith Database connects you with top prospects.
Meredith's Database is the largest of any U.S. media company. It includes 6 out of 10 women in America and 8 out of 10 home-owning households.
If your ideal customer is a woman with children at home who is passionate about healthy living and natural foods, we've got 1.4 million just like her - and we know how to find her.

Precision Targeting:
- More than 2,800 data points available, more than 700 per person
- Proprietary life stage clusters assigned to each record - from new homeowners to empty nesters
Capabilities Include:
- Data Licensing - Use Meredith data to enhance your customer files and improve response
- Custom Data Collection - Leverage Meredith's brands/consumers to capture the data you need
- Meredith Profiling - Understand the lifestyles and passions of your customer groups
- Predictive Modeling - Target a universe of responsive prospects using "best-in-class" statistical methods
- List Segmentation - Use our geo-targeting system to link targeted consumers to your retail locations or dealers

- Database marketing and analytics
- Customer profiling and market segmentation
- Marketing campaign ROI analysis






