• Passions and Purchasing Habits
  • A sample of the 35 marketing niches available through the Meredith database:
  • Decorating and remodeling enthusiasts
  • New homeowners
  • Families with kids
  • Healthy cooking and nutrition
  • Investors
  • Cooking enthusiasts
  • Elite HHI $100K+
  • Living young at 50+
  • Technology/electronics users
  • Internet users
  • Pet owners
  • Fitness
  • High tech

Providing access to 100 million unduplicated consumers

Meredith's database is the largest of any U.S. media company. It includes 7 out of 10 women in America and 8 out of 10 homeowning households. If your ideal customer is passionate about healthy cooking and nutrition, we've got 28 million just like her - and we know how to find her.

Precision Targeting:
  • More than 4,500 data points available, more than 800 per person
  • Proprietary life stage clusters assigned to each record - from new homeowners to empty nesters
Capabilities Include:
  • Data Licensing - Use Meredith data to enhance your customer files and improve response
  • Custom Data Collection - Leverage Meredith's brands/consumers to capture the data you need
  • Meredith Profiling - Understand the lifestyles and passions of your consumer groups
  • Predictive Modeling - Target a universe of responsive prospects using "best-in-class" statistical methods
  • List Segmentation - Use our geo-targeting system to link targeted consumers to your retail locations or dealers

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