Meredith Insights and Market Solutions can provide the critical marketing intelligence your business requires.

Our in-house experts design and execute custom research solutions that help our clients understand consumer behavior, identify marketing opportunities and evaluate their return on objective.

Advertising Effectiveness

• Measure Program Impact/Accountability
  • Success metrics are custom-tailored to marketing goals
  • Qualitative and quantitative models
  • Benchmark creative against best-in-class standards
• Elicit consumer feedback on creative execution and
  communication effectiveness

Consumer Insights

• Editorial Roundtables
  • 100+ annual client-focused workshops with Meredith editors
  • Explore emerging trends, attitudes, preferences and behaviors among women
• Online Reader Panel
  • Gain insight from a community of nearly 100,000 women about their preferences, passions and perspectives
  • Target segments based on marketing niches, demographics, lifestyle or opportunity
• HomeSight: Our home improvement tracking resource
  • Provides deep data on over 700,000 home improvement shoppers and 2 million projects
  • Supplies data at all levels: consumer demographics, motivation, influences, projects, products and brands
• What Do Women Want? Study
  • Partnership to uncover what women really want
  • Insights on women in key areas of: healthy, money, safety and life choices