Our Targeting Capabilities
Other Meredith Marketing Capabilities
With 100 million unduplicated consumers, the Meredith Database is the largest U.S. consumer database of any media company, and includes 7 in 10 women and 8 in 10 homeowners. With precision targeting capabilities, we offer access to 4,500+ data points — 800+ per household — and affinity groups by age, life stage, lifestyle, ethnicity, passion point and more. Custom Database Solutions include:
- Data Licensing to enhance files and improve response
- Custom Data Collection to capture the data advertisers need
- Meredith Profiling to understand the lifestyles and passions of target consumer groups
- Predictive Modeling to target responsive prospects using best-in-class statistical methods
- List Segmentation to geo-target and link consumers to advertisers’ specific locations or dealers
Meredith’s breadth and depth of first-party data allow us to target audiences through various channels, devices and platforms — including print, online, mobile, video and email. Our 100 million-strong consumer database and 60 million unique visitors provide industry-leading, first-party data at scale. Combined with our direct, loyal, long-standing relationships, we ensure premium quality. And, with a team of 45+ data analysts and scientists, we continuously identify insights, trends and shopper intent that can be leveraged to drive our products and services.
Reaching 6.6. million U.S. Hispanics every month, Meredith Hispanic Media (MHM) is the premier content delivery and insight resource for and about Hispanic women. With millions of digital, social, experiential, and media touch points and powerful proprietary and syndicated research capabilities, MHM offers unmatched perspective about the U.S. Latina. Our expanding portfolio of empowering brands speaks their language — with trusted, culturally relevant content in both English and Spanish.
- Reaching 4.7 MM Hispanic moms
- Reaching 2.6 MM Millennial moms
- By 2030, 1 in 3 births will be to a Latina mom
- Hispanic buying power: $1.2 trillion
Meredith Custom Solutions is a full-service content marketing services agency that specializes in highly-targeted communications reaching women in both English and Spanish. We offer a turnkey experience — including consumer insight, strategy, content development, creative services, project management, execution, research and distribution. Our deliverables range from custom digital, social, mobile and native content for integration on Meredith sites to custom magazines, brochures, digests, direct mail and CRM. Our consumer sampling programs target nearly 11 million moms and moms-to-be through doctors’ offices, maternity wards and direct mail. We distribute content anywhere consumers are living their lives and making brand decisions — in doctors’ offices, pharmacies, hospitals, schools and universities, gyms, spas, salons and retail locations.
Meredith offers location-based distribution services with ability to deliver your message within highly-targeted venues, including doctors’ offices, pharmacies, hospitals, schools and universities, gyms, spas, salons and retail stores. Through custom content, sampling, and strategically implemented marketing campaigns, we connect our business partners with receptive, engaged consumers in contextually-relevant environments.
Anticipation. That’s what up to 21 million responsive subscribers experience each month as their magazines are due to arrive. And they’re no less passionate about content delivered alongside their trusted Meredith titles. Meredith Onsert Media carries the implied endorsement of our leading brands and delivers advertiser offers and messaging to a highly-engaged audience of ready-to-buy prospects. This unique opportunity delivers:
- Access to a new, targeted audience
- Unparalleled view and open rates (100%)
- A high-impact format that cuts through clutter
- Creative flexibility and testing