Other Meredith Marketing Capabilities
We started with print, expanded to digital and cross-platform and, to date, have conducted 66 measurements across multiple categories. In every case, our advertisers have seen a positive ROI and increase in sales.
The brands included represent over $109 million in total advertising spending with Meredith magazines over the period measured.
Exposure to Meredith advertising resulted in:
- Sales lifts ranging from +1% to +47% vs. the control
- Positive ROI ranging from $1.16 - $27.80 for every media dollar spent —
for a total gain of $649 million
*Nielsen Catalina Solutions Print Effect 2009-2016
Differentiating Variables: The only difference between the test and control groups is exposure to advertising in Meredith properties.
Matching Variables: The brand/category purchase behavior, demographics, and geography between the test and control groups are identical.
Measuring ROI*: Measure sales in Control (unexposed) group vs. sales in Test (exposed) group to determine average, incremental gain in spend per household.
*ROI: Incremental sales generated per media dollar spent.