Sales Guarantee

ROI Guaranteed

In today’s marketplace, it’s more important than ever to see the return on your media investment. In partnership with third-party vendors, the Meredith Sales Guarantee is a proprietary toolkit of measurement solutions that answers key questions critical to the success of a campaign. This enables us to guarantee incremental sales lift/conversion for our valued marketing partners and deliver positive campaign results across categories and platforms—now including video.
  • The Results

    We have guaranteed ROI/sales lift and have delivered positive campaign results across categories and platforms for over 140+ advertising campaigns

     

    The brands included represent over $200 million in total advertising spending in Meredith properties 
    over the period measured.

     

    Exposure to Meredith advertising resulted in:

    • Sales lifts ranging from +1% to +150% vs. the control
    • Positive ROI* up to $69 for every media dollar spent—for a total gain of over $1 billion

     

    This study clearly demonstrates the ability of Meredith advertising to increase sales and deliver measurable results.​

    *ROI: Incremental sales generated per media dollar spent, no margin applied
    ​Source: Meredith Corporation, Nielsen Catalina Solutions, Symphony Health, Nielsen Buyer Insights

  • Methodology

    Differentiating Variables: The only difference between the test and control groups is exposure to advertising in Meredith properties.

    Matching Variables: The brand/category purchase behavior, demographics, and geography between the test and control groups are identical.

    Measuring ROI*: Measure sales in control (unexposed) group vs. sales in test (exposed) group to determine average, incremental gain in spend per household.

     

    *ROI: Incremental sales generated per media dollar spent, no margin applied

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