Our Research Capabilities
Other Meredith Marketing Capabilties
With insights at the heart of what we do — driving editorial direction and the advertiser solutions we recommend — Meredith offers critical market intelligence about our core consumer. Our proprietary resources include:
- Real Women Talking: Meredith’s private, invitation-only online community of 300 women, age 25-64, who share a passion for family, home and personal development. Facilitated by industry leader Communispace.
- Meredith Knows Women Panel: Meredith’s online panel of 200,000 women who have opted in to participate in ongoing research across all of Meredith’s print and digital brands.
Our branded tools allow us to:
- Uncover attitudes, preferences and motivations towards a category or brand
- Test which brand features and benefits will drive purchase consideration
- Gather insights about your brand and competitors
- Explore marketplace opportunities
- Elicit feedback on marketing concepts
- Test creative impact and engagement
- Fine-tune messaging
- Collect verbatims and testimonials
Meredith customizes a measurement process based on each client’s individual goals and evaluates campaign impact on each stage of the purchase path. From “brand awareness” to our own industry-leading Sales Guarantee, we partner with leaders in the field to offer marketers the best accountability tools:
SVP, Meredith Research Solutionsbritta.firstname.lastname@example.org